Kahvikaveri, a retail company established in 2010, is considered the coffee machine market leader in the Baltic States. Constantly growing, looking for the best sales and customer service solutions, the team says many factors influenced this growth. Still, the most important is the growing interest in coffee and coffee culture.
As cafes closed their doors during quarantine and residents began to spend more time at home, there was a greater demand for domestic coffee machines. Without enjoying quality coffee prepared in the city, many people started exploring new ways without leaving home. Coffee machines quickly started receiving more and more attention.
Comparing sales data of 2019 and 2020, the company’s profit from selling coffee machines increased by 185 percent. This suggests that a coffee machine became an increasingly common appliance at home. The company’s executives are not surprised by this increased demand for coffee machines. Still, they are glad that people are paying more and more attention not only to coffee machines but also to coffee and its history.
Kahvikaveri retail chain, which has been operating since 2010, today sells coffee machines in the Baltic States and other European countries. Constantly monitoring the market and adapting to the changing situation, the company is happy to be a market leader in coffee machine sales in the Baltic States. However, this achievement is not the end, says the ambitious company team. The team also aims to grow the business in Germany and the United Kingdom, where e-shops with a name adapted to the country’s market are currently operating.
Kahvikaveri also has an e-shop and one physical store in Helsinki. The recognizable name is associated with a carefully selected range of coffee machines and coffees and exceptional customer service. The team working in each store aims to be not only salespeople but also friends to the customers who walk in, helping them understand the diversity of the coffee world, explaining all about coffee-making equipment in simple, understandable words. Such an approach enables the company to stand out from the competition, increase trust and gather a circle of loyal customers.
The global situation has led the company to rethink its business growth strategies, so the team has focused more on improving the e-commerce platform and understanding customer needs. This has led to an idea that promotes getting to know the world of coffee, discovering new tastes and nurturing coffee culture at home. Coffee culture means different ways of making coffee and learning to taste coffee, to recognize its palette of flavors. That’s why the team created an exclusive coffee tasting box that allows you to taste coffee from four different countries worldwide at home.
The company also constantly talks about different ways of making coffee and the characteristics of the drink itself. They stand out not only because of the unique attitude toward the customer but also because of the ability to educate and introduce the product and the general culture. So, customers are often united by the desire to buy a coffee machine, their beloved coffee, and the opportunity to get acquainted with the coffee world. It seems like the closed doors of the cafes opened up new possibilities. The coffee machine at home is an increasingly common appliance becoming as important as other household appliances.
Therefore, it is likely that interest in them will only grow more.
