Ivana Helsinki’s ‘Time Passes By’ Dresses Are Perfect for Summer and Music Festivals

A model displaying a gauzy maxi dress in candy pink and Mediterranean blue at the Ivana Helsinki fashion show "Time passes by" at the House of Culture in Helsinki, Finland on April 19 2016. Picture: Tony Öhberg for Finland Today

A model displaying a gauzy maxi dress in candy pink and Mediterranean blue at the Ivana Helsinki fashion show “Time passes by” at the House of Culture in Helsinki, Finland on April 19 2016. Picture: Tony Öhberg for Finland Today

On Tuesday night, Kulttuuritalo (The House of Culture) in Helsinki’s Alppila district played host to a Linnanmäki sponsored event entitled “Huuda Hyvää!!!” – a charity dinner and bidding evening to benefit various children’s charities. After a light buffet dinner, guests were ushered into the Alvar Aalto designed hall and were treated to fantastic fashion show exclusively featuring the Summer collection of Ivana Helsinki’s fun and flirty dresses entitled “Time Passes By.”

One current that I saw running through Ivana Helsinki’s dresses was the love of the lacy bib. It brought a certain coy modesty and 70’s vibe to the frocks that give the designer free reign to raise hemlines to upper thigh, achieving a kind of balance between Victoriana and sex appeal. Many of the silhouettes were baby doll inspired – flowing freely away from the body, perfect for warm summer weather and upcoming music festivals.

Others were maxi dresses with elasticated bodices that clung to the figure and then fell away at the waist, again calling back to casual dresses of the 1970’s. My favorite dress had to be the coral and botanical print number that dazzled the eye with the fresh combination of the rich greens of the of plants and the bright pop of pink. It also had a bibbed neckline and an almost vintage nightgown feel with the minimally but definitely there puffed sleeves in cool cotton.

The slightly oversized look also allows for those with a fuller figure who were previously sized out of the line to enjoy and wear these clothes. Paired with milkmaid braids or a floppy felt hat with wooden-soled clunky sandals, you will be looking candy sweet for Summer with Ivana Helsinki.

A halter necked maxi dress paired with leather toeless boots. Picture: Tony Öhberg for Finland Today

A halter necked maxi dress paired with leather toeless boots. Picture: Tony Öhberg for Finland Today

 

A bibbed blouse tucked into a botanical skater skirt. Picture: Tony Öhberg for Finland Today

A bibbed blouse tucked into a botanical skater skirt. Picture: Tony Öhberg for Finland Today

 

 A sweet light cotton floral dress. Picture: Tony Öhberg for Finland Today

A sweet light cotton floral dress. Picture: Tony Öhberg for Finland Today

 

An oversized maxi with a flirty hem. Picture: Tony Öhberg for Finland Today

An oversized maxi with a flirty hem. Picture: Tony Öhberg for Finland Today

 

Finland Today fashion reporter's favourite dress: when coral meets the garden. Picture: Tony Öhberg for Finland Today

Finland Today fashion reporter’s favourite dress: when coral meets the garden. Picture: Tony Öhberg for Finland Today