In total, the Scandinavians have bought presents for Christmas with 1 billion euros as of November 21st.
Overall, every third Scandinavian has started buying presents. There are, however, differences when comparing how many people have already bought at least one Christmas present. Like last year, Norwegians are the early birds: every second Norwegian has already bought a gift. Almost every third Finn has bought a present and so have the Swedes. The Danish like to take their time: only every fifth Dane has bought a present.
Christmas trade is expected to grow bigger than ever on the internet. According to the survey, Scandinavian consumers are buying Christmas gifts from the internet with a total of 2 billion euros.
Clothes, books and consumer electronics are Christmas presents that the Scandinavian consumers have bought from the net this year.
Cover picture: Daniel Go/Flickr