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— Mika Hyvärinen (@MikaHyvarinen) November 16, 2016
The model of the beanie that Prime Minister Juha Sipilä was wearing while visiting Talvivaara mines in Sotkamo a few weeks ago has been sold out. The beanie was gray and it was embroidered with an orange text that said “Terrafame.”
Terrafame Oy is a state-owned company, which bought Talvivaara’s mining operations after the company filed for bankruptcy. “They have been in great demand. Unfortunately, the supply of the beanies has run out,” said Anu Salonen, the communications assistant at Terrafame.
Sipilä’s actions as a “mannequin for Terrafame,” caused raised eyebrows.
Among others, the Greens’ chair, Ville Niinistö, said that it was inappropriate for a prime minister to wear a Terrafame beanie.
— samif (@SamiFiander) November 16, 2016
However, the social media found out quickly that Niinistö himself was wearing a helmet with a printed text “Talvivaara” when he visited the mines earlier.
The stir, which was called the “Beanie-gate,” resulted in substantial growth in the demand for Terrafame’s knitted caps.