March is Colorectal Cancer Awareness Month, and we know that colorectal cancer can still be a bit of a taboo subject. Embarrassment and a lack of clear information both play a part in people not discussing concerns with their doctor.
This leads to many people being diagnosed at a late stage, which makes the disease much more difficult to treat. People are dying unnecessarily as a result.
Although the rates of colorectal cancer are high, every year a staggering 370,000 EU citizens are diagnosed and 170,000 die from the disease, chances of survival increase significantly the earlier the cancer is detected.
If caught at an early stage, patients have a 90 percent chance of survival compared to only 10 percent of those where the cancer is detected at a later stage, so regular screening, which, in Finland is every two years for those over 50 and those that have a personal or family history of colorectal cancer, is incredibly important.
To help spread awareness and encourage people to get screened, Digestive Cancers Europe has launched the #MyBest10Seconds campaign. The campaign focuses on the importance of screening and explains how a simple 10-second test, that can be done at home, could save your life.
The #MyBest10Seconds campaign aims to educate and inspire members of the public, particularly those over 50 who are higher risk, to prompt them, their family members and future generations to be screened.
So, what are the best 10 seconds of your life? Why not share them on social media to help spread the word? Don’t forget to include the hashtags #MyBest10Seconds and #ECCAM2019 to get the campaign trending across Europe and encourage your country to take the screening test!
March is Colorectal Cancer Awareness Month, an annual initiative to raise awareness on the importance of prevention and early diagnosis of colorectal cancer. To find out more visit: https://www.mybest10seconds.com/finland