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The maternity package gets a new, visually pimped look but more importantly, while including the old classics, the pack features a vast amount of new products. In addition, the design and the colours of the textiles have changed.
The new package includes 54 products.
The new products consist of
- a thermometer
- nipple cream
- a dribble scarf
- more baby wraps
- a larger mattress cover
- a snowsuit, which can be opened as a shape of a bag.
The visual design is on the box is designed by Riitta Ek, wh0 was selected as the winner from a designing competition conducted by Kela for the students of art and design at the Aalto University.
Maternity package is a kit granted by Finnish social security institution (Kela) to all expectant or adoptive parents who live in Finland or are covered by the Finnish social security system.
The maternity package contains children’s clothes and other necessary items, such as bedding, cloth nappies, gauze towels and child-care products.
The maternity package is not a commercial product and therefore Kela cannot sell it. The items it contains are sourced through a competitive bidding process complying with EU law.
Expectant mothers, covered by the Finnish social security scheme, can apply for the package either online on eServices (only in Finnish or Swedish) or through a Kela office.