Muji, a Japanese brand since 1980, with more than 700 stores in the world, opened today its first one in Finland. The 3,400 square meter store is the largest in Europe with up to 7,000 different products.
It is located on the 4th floor, at the Kamppi Shopping Center, downtown Helsinki. “Muji” translates as “no-brand quality goods.”
The store offers a wide selection of products, from household goods to apparel and food. It also has its own cafeteria beside the shop following a trendy style among book stores and other shops.
The opening was packed with people. Among the Finns, there was a large number of Japanese living in Helsinki. Visitors seemed quite pleased about this new shop when I asked them. Most of them already knew the store from shopping abroad. Hanna, 28, was enthusiastic about the new establishment: “Here I can find anything. I like the look of things, simple. We didn’t have this type of shop in Finland yet.”Raija, 67, and Samppa, 73, knew this store when they visited Lisbon. “The Japanese and Finns have a lot in common. We both enjoy the same style: simple and minimalistic,” Raija and Samppa said.
For Risto, 65, it was the first time he visited a Muji store. He compared it with Ikea: many articles, affordable price, good quality.
He is sure the Finns will like it, and he might come back again.