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Crown Prince Haakon of Norway is observing the manufacturing of Marimekko’s fabric at the Marimekko factory in Helsinki, Finland in October 2013. Picture: Tony Öhberg for Finland Today

Marimekko will celebrate the beginning of the summer with its yearly fashion show in Helsinki’s Esplanade Park on Friday, May 19, 2017. The event is free of charge and open to everyone.

The shows on Friday will start in the morning at 11:30 and in the afternoon at 12.30 and 16:00 and in the evening at 17:30. All shows feature gems from Marimekko’s fashion collection for spring and summer 2017.

Marimekko’s collaboration with artist Paula Vesala (singer, actor), dedicated to courageous women, will culminate in the fashion show in the park, which is now organized for the 26th time. Vesala with her band will accompany the models, and she will also give the first live performance of her latest single.

“Since 1951, Marimekko has wanted to bring people together and offer them cultural experiences with its colors and patterns. We are delighted to note how Marimekko’s tradition of organizing an outdoor fashion show every summer has continued for more than a quarter of a century and has become part of our city’s culture,” said Marimekko’s President and CEO Tiina Alahuhta-Kasko in a bulletin.

With the fashion show in the Esplanade Park, Marimekko also celebrates the centenary of Finland’s independence.

Read also:  Marimekko Mixes Finnish and Asian Aestethics in their Summer Collection