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Picture: Hanne Jurmu and Anton Vartiainen Collection.

The Chloé prize is not an easy honor to achieve, but budding Finnish designers Hanne Jurmu and Anton Vartiainen have managed to pull it off in grand style.

The judges of the Hyères Fashion Festival, held April 24 in the South France,  represent some of the top international figures in the fashion world. The event has been held at the famous Villa Noailles in Hyères on the French Riviera since the beginning of the 1980s and is regarded as one of the world’s most prestigious fashion competitions. The same producers and casting-directors who create the exhibitions for Paris fashion week for the great fashion houses such as Chanel and Balenciaga put it together.

The Chloé prize is awarded to entrants that design a ready to wear garment which speaks to the aesthetic and feel of the design house that is Chloé. The dress that landed them the award is gauzy and dreamlike; a cut close to the body bodice adorned with botanical embellishments and a sheer skirt that just floats next to the skin.

Apart from the Chloé prize, Jurmu and Vartiainen were finalists for the Grand Prix Prize, an honour that selects just ten designs out of hundreds to be juried by industry heavyweights as Pierre Hardy (not to be confused with Ed Hardy!) and many others.


Picture: Hanne Jurmu and Anton Vartiainen Collection.

The menswear look that Jurmu and Vartiainen created is a mix of a heavy metal aesthetic with fur-like details on the long, boxy jacket and an appreciation of nature, with a fabric that is a showcase for what looks like dried and pressed flowers. Moreover, the greens were placed over a black background, which lends itself to a Dutch still life homage.

They coupled the matching patterned cropped pants of the suit with a pair of Dr. Martens to take the edge off of the highly decorative garments. Many of the finalists of the Hyeres Festival go on to have long and illustrious careers in the world that is high fashion, making Jurmu and Vartiainen the new ones to watch.