Driven to Succeed – Hesburger Founder Heikki Salmela’s Journey From a Sausage Stand to a Burger Behemoth
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Few things are more beloved in Finland than Heikki Salmela’s mayonnaise. At least, that is, in culinary terms. First devised in 1972 as an accompaniment to the double-decker hamburgers sold at his grilli (sausage stand), Salmela said in an interview with Finland Today that there was no complex formula that led to his celebrated creation: “There was no specific technology for coming up with mayonnaise recipes. Just simple, real ingredients, just like today.” Salmela sold five hamburgers that first night; perhaps not imagining that some 47 years later, his sauces would be produced by 10 full-time employees.